Featured on Jun 6th, 2018

Nike SNKRS

AR + Geolocation App for Limited Shoe Drops

CHECK IT OUT
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Nike has amped up the hype to retail its limited edition sneaker merch with the Nike SNKRS app. The app was developed partially to overcome the issue of auto-buying bots that were able to buy or reserve sneakers faster than any human who attempted to enter his / her personal details and credit card information in seconds.

Nike got around this issue by incorporating Augmented Reality. The use of AR in the app requires a physical interaction by the human buyer for deals that are specific to a particular geo-location.

Check out the following video about the Nike SNKRS app:

Video & images from Nike

Hunted by @acdevan
augmentedreality
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geolocation
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