Hectic consumer lifestyles are making it more difficult for some individuals to get rest, so the conceptual 'Slock: Go Sleep' clock is designed to help encourage rest without the need for medications or advanced technology.

Th clock works by being set with a bedtime of your choosing and automatically playing an animation of a character yawning along with accompanying audio. This helps to encourage the person to yawn along with the clock and subsequently begin to feel sleepy to get them ready for bed before they even know it.