Sony LIV:Sports, Entertainment

It's irritating to see ads as soon as you launch live sports. There are 10 feeds that one has to check and every time you click, we watch ads for 20 seconds, it spoils the experience terribly. Bad example of user experience. On top of that, most of the feed names remain out dated. So you have no option but to click the feed. TV channels could provide better experience. Please fix this ad issue before people stop coming to your app.