Featured on Nov 1st, 2018

Philyra

Artificial intelligence to create new fragrances

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It is in the news lately, Chanel 5, the first perfume launched by Coco Chanel, is being teased to move over. That is because AI perfume maker, Philyra, is here!

It is a system that uses new and advanced machine learning algorithms to sift through hundreds of thousands of formulas and thousands of raw materials, helping identify patterns and novel combinations. Philyra does more than serve up inspiration – it can design entirely new fragrance formulas by exploring the entire landscape of fragrance combinations to discover the whitespaces in the global fragrance market.
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With the continuous development of artificial intelligence, it is no longer a surprise that AI application will be concocting perfurmes.

Watch this video for more background:

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