Pathfactory

Today’s consumerized B2B buyers self-educate more than ever, spending 67% of their journeys researching independently. But buyers are experiencing a frustrating amount of friction along their path to purchase. PathFactory fixes that by enabling buyers.

i like any tool that builds a better 'mousetrap' it looks like pathfactory are doing that with their 'recommendations' style of engine that reacts to the actual content your customers are enjoying of yours that they watched.