It's a very good product with eve better marketing. The idea has already been explored even in more recent works such as Black Mirror. You put so much of your data on the internet, you are bound to create enough of a database to analyze you patterns and patterns can be recreated.

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Not A Total Nightmare

You can choose to do all your computing on your own device (estimated to take 120 times longer) and protect your private data (allegedly). I'm sure lots of stupid people will choose the cloud. I'm strongly advising you not to be that stupid.

You Can Get Early Access and Reserve Your Name on The Official Website.

It's OK To Have Fun. But BE SAFE!

Even if you do on-device computing, still don't give it too much personal information at least until a similar project comes up in Enigma Protocol.