What is it for?
To have a good marketing must make use of these tools to generate SEO reports, which are a good reference to know if you are doing a good job.
It also serves to analyze the presence that the brand has in social networks, loading time and mobile optimization.

What does it analyze?

• The urls: do not contain special characters
• Appropriate title and meta tags
• Proper use of Headers
• The images
• Using Flash or Frames
• Blog integrated in the website
• Links
• Most used words on the web
• Page size and load time
• Comparative analysis with the competition

Want to try?

There is also a one week free trial.

I have not used this tool, however for everything I read about it, it seems to me that it is a good option in the world of analysis and statistics.

It also has an extension in Chrome